Depending on the product you want to sell on eBay, chances are you will encounter some competition. If this is your first time, there are some things you’ll want to know in order to do it right from the start.
Value the Product Before Listing It
If you do a quick search on eBay and fail to find the product that you want to sell, chances are it’s because you are not a huge seller. It can ideally mean you have a product worth a lot of money. But, you will not know until you do some research on its value. Conduct research online, compare it to other similar items on the site and even purchase special books related to the product you are selling. You can even use a website like Terapeak or Worthpoint which will help you price the product. These platforms allow you to do searches for items and to view photos of the products sold. Worthpoint is excellent for collectibles and Tereapeak is ideal for clothing.
Create Quality Content for the Descriptions
After you have conducted adequate research on your item, the next phase is to list it with an ideal description. You should have adequate information to share with the potential buyers. Include the year of the item, colors, the design as well as the manufacturer. It there are minor defects with the item, do not forget to include them.
In the product description, include keywords that people are likely to use when searching for the item. However, don’t stuff the content with keywords as this will only cause problems. Use the keywords in a natural manner. Again, you can use a tool like Terapeak to discover search terms. Take a look at the sold and successful items and utilize similar keywords to describe your product. Another reason you may want to use Worthpoint is that its research goes back as far as 25 years, enabling you to take an old listing and create a new one.
Know How to List in the Right Category
If you list your product in the wrong category on eBay, people will not be able to find your listing. If you have a typical Barbie doll that anyone can currently get off the shelf, list it under Toys category. However, if you happen to have an anniversary edition, you may want to list it under collectibles. To ensure that the listing comes up with comparable ones, conduct a quick search on the site. eBay does an excellent job of showing you what other sellers choose in regards to categories.
Take Excellent Photographs of Your Product
There’s no debating about this. Photos are what sell the product first. They will catch the attention of the potential buyer via visual means. If the pictures are of poor quality, do not be surprised if you fail to make a sale. Do not be afraid to share more than a single photo. In fact, buyers like when they have a few different angle views of the product as well as close-ups. Don’t use a stock photo as most people will assume you are not selling the actual item, or are hiding some worrying defects. eBay allows sellers to upload over 10 product photos. So, take advantage of this feature to showcase your product. Ensure they are all of high quality. If you want some more help, here is a good eBay marketing guide.
When is it Best to List?
Thanks to a system known as ‘Watch Lists’ on eBay, any time any day is an excellent time to list an item. When people are interested in your product, they have the option to click ‘Watch This Item’ which places it on their radar and get constant updates about the product. However, keep in mind that they must be subscribed in order to get the notifications. This is an excellent feature when you’re running an auction as it notifies those interested when it’s ending. You can learn more about this system on eBay
Every day is an ideal day to list products on the site. The main thing to be concerned about is how to get those products listed properly.