UX design is not just about the user interaction with the digital interface of your website. It also represents the overall customer experience with your site and business. It includes various aspects, like visual design, information architecture, interaction design, content strategy, and usability.
Since 74% of users are willing to return to a website if the UX is optimized for mobile devices, this means that there’s a crucial relationship between UX design and website traffic.
This article will explain what UX design is and provide nine reasons how it can affect your traffic.
Let’s get started
What is UX Design?
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User experience (UX) is any interaction a user experiences with a product or service. UX design is the process of building an experience that is easy, relevant, efficient, and all-round pleasant.
UX design focuses on enhancing the customer’s experience while interacting with your product and ensuring they value what you’re providing. UX designers combine product development, strategy, design, and market research to craft a seamless experience.
How UX Design Affects Website Traffic
A UX study showed that your business’s success, survival, and growth greatly depend on whether your website has a great UX design. Optimizing your web traffic is all about crafting a better user experience.
Thus, below are some of the ways UX can positively affect website traffic for your business.
Nails the First Impression
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According to a study, it takes half a second for users to decide whether they want to continue scrolling through your website or leave it.
Even if you can provide great content that answers all their questions, if users cannot see it once they click on your website, they are likely to leave and go to another website.
Thus crafting a great UX design is crucial to attract users to your website and help reduce bounce rates. Utilize rich colors, good typography, meaningful graphics, and professional photos to help. Also, make sure that the website is mobile-friendly and works on various screen sizes.
Improves Content Quality
A good UX design helps decide which content is best fitted to describe your product or service. Content is crucial for your website because around 78% of users want to know more about your company through reading articles instead of watching ads.
What’s more, 70% of them believe that businesses that focus on creating and sharing valuable content are more willing to foster a great customer relationship.
Content that is optimized for search engines is vital in creating a great user experience. Adding images and infographics is a great way to keep readers interested in the content. One UX tool that can help you add pictures the way you want is through the background remover by Zyro.
Not only will UX help your website’s content rank better on SERPs, but it can also make it quicker for users to find a clear answer to their queries.
Simplifies Navigation
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A great UX design helps simplify your website navigation which can improve your customer’s journey. Having a website that’s easy to navigate with minimal menu options can encourage your visitors to stay on your website longer.
Since users won’t be reading your website but rather scanning through, you want to make sure that your content is also scannable. Try including some aesthetically pleasing and easy-to-understand infographics to help your visitors.
The longer your visitors stay on your website and the lower the bounce rate will help search engines deeming your website helpful and push your rankings in SERPs.
Improves SEO
Since a good UX encourages visitors to explore your website, it can significantly improve your SEO because it lowers bounce rates. This increases your website’s visibility in SERPs.
Lower bounce rates will tell search engines that your website is full of relevant information and valuable content, thus can help you gain more website traffic because your website appears higher on SERPs.
Increases Credibility and Customer Satisfaction
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Nowadays, businesses tend to earn their credibility by using their digital presence, and a website plays a vital role because it acts as the face of your company online.
A great UX design helps businesses effectively communicate with their customers and gain credibility from the positive feedback on their products and services.
Having a high level of customer satisfaction is also equally important because a satisfied customer will return to buy again. Customers are also likely to share their positive experiences with their family and friends and leave great reviews on their social media.
A well-structured, functional, and aesthetically pleasing website can go a long way to help satisfy your customers.
Upgrades User Interface
UX design helps upgrade your website’s user interface by encouraging user interactions. Interaction with your potential customers keeps them engaged with your product or service. Through UX design, it can be done in multiple ways.
One of them is adding calls to action. This helps your visitors interact with your website and inquire about your product or services or take action.
UX design can upgrade your user interface by including live chat, videos, chatbots, customer forms, and a frequently asked questions page.
Increases Loyalty
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User experience plays an essential role in driving the motivation, behavior, and perception of your customers. A great UX can significantly improve your brand perception, generate brand advocates, which usually turns to customer loyalty.
Over 90% of users who had a pleasant experience on a website are more likely to purchase from that website again.
Fostering brand advocates who are willing to endorse your business through their daily lives and social media accounts can contribute significantly to your website traffic too.
Therefore, gaining brand advocates due to a positive UX can help increase your brand’s lifetime customer value.
Makes the Website Mobile-Responsive
Since mobile devices are engraved into our daily lives, over 67% of mobile users are more likely to purchase something from a mobile-responsive website. Adding to that, 52% will leave a site if it isn’t optimized for mobile devices.
A great UX design can significantly improve your website and make it mobile-responsive. To check whether your website is mobile responsive, you can use Google’s Mobile Responsiveness Test.
Increases Revenue
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Good UX design dramatically contributes to converting your website visitors to leads. Users who are attracted to your website will continue browsing through. When they can find what they need quickly and know what to do next through strategically placed call-to-action, they become leads.
You must also ensure the payment process is quick, easy, and simple to eliminate the primary concern of leaving your website. With a positive experience, users are more likely to recommend your website to others, opening up to more potential customers and increasing revenue.
Conclusion
UX design is the process of crafting an experience that is easy, relevant, efficient, and all-round pleasant. It focuses on enhancing the customer’s experience while interacting with your product and ensuring that they value what you’re providing.
It can impact website traffic through the following factors:
- Nails the First Impression
- Improves Content Quality
- Simplifies Navigation
- Improves SEO
- Increases Credibility and Customer Satisfaction
- Upgrades User Interface
- Increases Loyalty
- Makes the Website Mobile-Responsive
- Increases Revenue
Your business’s success, survival, and growth greatly depend on whether your website has a great UX design. So, reflect and check whether your UX design does the things mentioned above.
Good luck!