TBWA is a global advertising company working with Nissan, Apple, Adidas and many more. Hakuhodo, Japan’s 2nd largest agency, works with Nissan globally. The two agencies decided to establish a joint venture in Tokyo known as TBWA\ HAKUHODO. The collaboration was 3-way between the 2 agencies and the designers. After looking for properties throughout Tokyo for a new space, the agencies discovered an old bowling alley in a large 8-story amusement complex in downtown Tokyo.