There are many social media platforms through which your brand can grow, each with its own unique features. Brands can choose from Reddit, Facebook, Instagram, Twitter, Pinterest, Linkedin and other social platforms of interest to them.
Most of the available social platforms are free to join, with additional premium services available for brands such as promoted posts and targeted adverts. In order to run a successful social media campaign, you need to identify the best possible platforms for you.
What do you need to consider?
The biggest pull for any platform is the total number of active users. Your brand will need to increase visibility of its posts to have a successful social media campaign. Even when visibility is not the key goal, having your content viewed by more people will increase the likelihood that you will achieve other goals set for the specific campaign.
Aside from the general number of users on a social platform, you also need to look at the number of users within your target audience. This is important for all brands, especially those featuring an ecommerce aspect to their business. Alongside visibility, you also need to achieve high conversion rates. A campaign will not be entirely successful if it does not help brands reach their desired users.
The features on offer to help boost your campaign’s performance in relation to your goal may also contribute in your decision making. Yu should aspire to find a social platform that suits your brand’s marketing goals. If you are looking for higher visibility levels, you may consider platforms that promote content, such as Twitter. If you want to increase the popularity of your content, you may consider buying views, likes and follows to stir interest. For instance, you can buy likes on Instagram to boost user engagement levels.
Since some of the features are available for a premium, you may need to consider your marketing budget and goals. These paid services are relatively cheaper than other advertising services available out of social media, but they guarantee better reach and higher rates of returns on your investment. In order to find the most suitable paid service, you may need to consider previous campaigns or monitor analytic performance in relation to your goals.
You will also need to find a platform that allows you to interact with your audience. your brand’s growth will be limited if you are not able to respond to your clients’ questions, queries and comments. A great social platform should allow you to view the comments in real time and respond to them easily.
What platforms are available?
This video hosting platform allows users to post videos to their pages. It is free to join and has a mobile-friendly interface. It is very popular, and features up to 3 billion search requests every month. Users on the platform spend combined millions of hours every day watching videos.
The platform is great for visual content. If your campaign features videos, YouTube can be a friendly platform for use. You may need to look into any copyright laws before sharing content on the platform if you are not using original content. If you are interested in using the platform regularly, you should make two or three submissions every week. Remember to keep your videos entertaining, interactive or educational. Users will enjoy high quality videos, and may be drawn towards how-to guides.
Over 2 billion users are active on the platform, which is the largest for any social platform. There is no specific demographic, with people in different age brackets and from countries around the world active on the site. Facebook is compatible with most types of submissions, including images, videos, text, articles and links.
It is also very popular with brands, and could be a great platform to network. The variety in terms of content that can be uploaded allows brands to share content from their websites. users are also free to comment on posts, and usually use this forum to reach out to brands. This makes it ideal to drive up traffic and increase user engagement levels.
Twitter and Reddit
To reach young, tech savvy users, brands should consider using Twitter or Reddit. These platforms allow users to post snippets of text with a limited character scope, images and Gifs, as well as short videos.
These platforms are ideal for testing out content and increasing user engagement. They feature largely brief content, which means that brands should focus on making great first impressions and instant impacts with their posts.
Users of these platforms are more likely to interact with brands for customer service. It is important to monitor notifications from these platforms and offer quick replies. Unlike other platforms, brands can be more social and informal.
Linkedin is the biggest professional social media platform available on the internet. It is often considered too professional and may have a more limited demographic than other platforms listed above. However, it is also very popular with brands.
You can use Linkedin to create partnerships and network with other brands and individuals who may help grow your brand. While it is not the best platform for content sharing like Facebook and YouTube, you can use it to develop credibility by posting long-form content.
Finding the best suited platforms for your campaign will help you reach your target audiences better, which will improve your ability to achieve your goals. You need to consider a suitable platform before creating your social campaign to help guide your choice of content and influence your marketing strategies.
Each of the platforms has its own perks. For the best outcomes, you could run your campaign across multiple avenues, improving your ability to reach your target audiences across these platforms. In order to be successful on each one, you need to consider tweaking your marketing and posting strategies. You will also need to monitor any platforms you pick and respond to all users to increase brand awareness and to help raise the popularity of your campaign.