From textures to color schemes and typography, we can get a lot of references from packaging designs. Below you will find a showcase of inspiring packages that range from pop-corn boxes to paint packages, all having something in common…great design.
Williams-Sonoma Pasta
Designed by Williams-Sonoma Brand Packaging Dept. | Country: United States
“As part of the new ‘pantry essentials’ line of products within the Williams-Sonoma stores, this package was meant to be a modern interpretation of simple and classic pasta packaging. The intention was for it to feel high-end and artisanally crafted to highlight the single origin nature of the semolina flour used to made this hand-cut pasta.”
Fresh Fish Pack
Designed by PostlerFerguson | Country: United Kingdom
“Supermarkets are expanding their fresh fish offerings to include more sustainable species like gurnard, mackerel and skate. These fish are cheaper and just as tasty, but customers often shy away from them because they are unfamiliar and occasionally just plain ugly.
This fish packaging proposal helps put these fish back on equal standing with their more recognized brethren by placing them in an attractive and highly recognizable packaging solution. The packages are intended for use at fresh fish counters. Constructed from a double layered polyethylene, they are airtight, resealable and can be filled with ice for transport to keep your fish fresh until it hits the pan!”
Reishunger Bio-Risotto
Designed by Funny Paper | Country: Germany
More
Designed by Kayhan Baspinar | Country: Turkey
“More is a premium fruit juice which contains high percentage of real fruit extracts, therefore the name “More” was selected for the brand. The plus (+) icon on the package is used as a symbol to indicate the rich fruit ingredient of More. The plus changes color according to the flavor. White is used all over the package. Plus and white emphasizes the health and triggers the perception of hygene. White is also differentiating the package of More from the other fruit juices on the market shelves and putting it forward. The simplicity of the package is an advantage. Illustrations on the package are effective but not distorting the simplicity.”
Hatziyiannakis
Designed by mousegraphics | Country: Greece
“Brief: our product is strange and unique. We want to make this clear.
Audience: bold and brave consumers, with a sweet tooth and a flair for discoveries. intellectuals of the gourmet type.
Design: to paraphrase the famous Marshall McLuhan expression, “the medium is the content” in this packaging extravaganza. Τhe symbiotic relationship of medium and message, (of which the media guru preached), is here translated into the eccentric coupling of package-product. Αn ‘outer-inner’ game of illusions is played here, for the eyes of the consumer. Τhe paradox of a sweet, eddible, even appetizing pebble, the beauty of an open crop, with its shockingly realistic flesh, fake cherries which can fool birds into coming to nibble at them like in the ancient paintings of Zeuxis, rocky-tasty formations: all these are mind treats we prepared for the consumer within a heightened – reality design environment.”
JZM MC2U
Designed by Gidea Group | Country: Taiwan
“As the leader of Taiwan’s traditional cake industry, JZM has be worldwide known for its pineapple cakes packaged in this little golden box for a long time.
On this seasonal packaging design, we implemented the classical golden pineapple cake package with the joyful Christmas design, also bringing out a sense of East meeting West.
This special Christmas packaging was a commercial success for JZM, especially loved by Japanese and Hong Kong tourists who came to Taiwan to spend their Christmas Holidays, a chic and lovely souvenir to take home with!”