Where to shop in the fashion capital of the world? Well, you have come to the right place for advice. Paris is a city famous for Haute Couture and high end, luxury fashion brands, yet has continuously been undercut on the high-street by the cult popularity of international clothing brands such as American Apparel, H&M and Zara to name a few. Last week we touched on how you can go about achieving the coveted Parisian look, but one of the best things you can do to French-up your wardrobe would be to check out the French high-street. To paraphrase an old saying: when in Rome, shop like the Romans.
So if you are serious about achieving that classic French girl look, you are going to have to start browsing French high-street names, who in recent years, have started to claw their way back to popularity against their highly influential international counterparts. If you want to step up your game and learn how to dress à la parisienne, check out this simple guide to the best places to shop in Paris and avoid looking like just another tourist in the city of love.
A.P.C. (Atelier de Production et de Création) specialises in minimal and timeless clothing, described by its founder Jean Touito as ‘hysterically normal’.
Andre is a store which specialises in classy, cute and casual leather shoes at a moderate price. A chicer version of Clark’s in the United Kingdom.
C&A specialises in good quality items made from organic cotton at an affordable price. This is a good place to shop if you are looking for basic, staple items for your wardrobe that will stand the test of time.
Camaeau is a great shop for all seasons and clothing necessities. The brand offers a complete range of clothing and colours of a high quality all year round.
ISABEL MARANT ETOILE
Isabel Marant original boutique specialised in clothing which adhered to her version of Parisian ethno-chic. Having become a bit of a cult figure on the fashion scene, the prices have also increased. However, her boutique also stocks her lower priced Etoile range.
Kiabi is very similar to the British chain store Primark. The store specialises in low priced clothing with jeans available for only 10 euro and is a great place to pick up items during the sales; the low price correlates however, with lower quality fabric as in the case with most bargain stores.
As with Andre, Minellie specialises in fashionable and classy shoes of high quality leather.
Naf Naf specialises in feminine, young and affordable clothing. The dresses are of a high quality and are good enough to wear to a wedding. The general aesthete is very kitsch and can take some getting used to if you are used to the more provocative silhouettes produced by stores such as New Look, Topshop and River Island.
And for those of you just looking for the nearest Primark, is it located at Créteil Préfecture, a long way from Paris.