7 WordPress Plugins for Improving Conversion Rates

If you are running an online store to sell your products and services to generate more revenues, then you need to find out the ways that can improve the conversion rate of your website. There are multiple factors that can affect the conversion rate, so you need to rigorously follow some methods that can take your site to the next level.

Website optimization is one of the best ways that can improve the user experience as well as the conversion rate of your eCommerce site to a great extent. This means you are allowing your web customers to select and order the product or services they want from your site without any struggle.

Luckily, there are bundles of WordPress plugins that can help you increase the conversion rate of your site without any coding. To that effect, we bring you the seven best WordPress plugins that can optimize and improve the accessibility and usability of your site. We divided the plugin into the following categories:

  • Landing Pages,
  • Lead Generations
  • Monitor stats
  • A/B tests

So, let’s get started!

Landing Pages

Landing Pages play a vital role in improving the conversion rate of your site. It helps you sell your products and services effectively to your potential web customers and build a huge email list. Beautifully crafted landing pages can help you grab the visitors’ attention and drives their interest towards the CTA icons by eliminating every distraction.

Let’s explore some WordPress plugins that empower you to create beautiful and interactive landing pages on your site in minutes.

1- LeadPages

LeadPages is the number one selling WordPress plugin in 2016. It is not only a plugin but a modern and feature-rich landing page builder that can help you generate leads and sales for your web business.

It comes with an intuitive page editor that hosts your pages on its own servers and manages the delivery of digital products and services on the fly. All you need to do is to select a template, click on a button and customize it and click on publish to get it done instantly.

With the help of this plugin, you can also drag and drop the page directly to your site or can download the HTML page if you want to use it with any other platform. The plugin lets you create unlimited landing pages and you can use them on multiple websites as well. And then, you can preview all of them from a single dashboard.

Overall, LeadPages is an ideal plugin for creating intriguing landing pages that can help you generate more web traffic to your site that will automatically improve your conversion.

2- OptimizePress

This is a new way of creating visually appealing landing pages, sales pages and membership portals for your WordPress site. OptimizePress offers you both the theme and plugin formats to help you create landing pages, without ever getting your hands dirty in coding.

There is an inbuilt live editor that makes it easy for you to design beautifully looking landing page in a matter of few minutes, without any coding skills.

Some of the impressive features of OptimizePress are:

  • Fully responsive layout
  • 30 readymade themes
  • Integration with MailChimp and KISSmetrics, and a lot more.

Lead Generation

There are many powerful tools that can help you generate leads and boost your conversion rate by creating stunning opt-in forms on your WordPress site.

3- Optin Forms

Optin Forms is a fantastic WordPress plugin that can help you craft beautiful optin forms in minutes. It comes packaged with a host of customization options to let you change the design, structure and color of the form according to your needs. You can add customized forms to your site within a few clicks.

The plugin is fully integrated with various popular email marketing solutions including MailChimp, GetResponse, AWeber, etc.

Over the top of it, Optin form plugin comes with 5 inbuilt designs that you can customize as per your requirement.

4- OptinMonster

Improve your conversion, and grow your email list by converting visitors into potential web customers and subscribers.

OptinMonster is one of the best lead generation plugin for WordPress that can help you build visually appealing lead generation forms in minutes. The plugin helps you check which form is working best on your site by A/B testing different forms.

Plus, there is a connector plugin that makes it easy for WordPress users to connect their account with the service.

Monitor Stats

If you want to grow your online business, you need to track each and every aspect of your site that can help you generate leads. To help you track your website’s performance, we bring you this marvelous WordPress plugin:

5- Leadin

It is easy-use marketing analytics plugin for your WordPress site that can help you gather more information related to your site’s performance, the action of your potential visitors on your site and much more.

Once a visitor fills out the form on your site, the plugin will automatically detect that specific person on each visit by embedding a cookie on his/her browser. The plugin will help you track the number of pages he/she visitors and when he/she returns.

A/B Test

It is an essential step that can help you improve the visibility and accessibility of your site on the web. By scrutinizing out what works best on your site, you can make efforts to further improve the conversion as well as sales of your site.

6- Simple Page Tester

It is a free WordPress plugin that allows you to run A/B split tests on your site, without having to write a single line of code.

You just need to do is navigating to the edit screen of that particular page you need to test on WP dashboard. Then, hit set up split test, edit your variation and approve it for further use.

Best of all, the plugin is compatible with Google Analytics and goals.

7- AB Press Optimizer

The AB Press Optimizer is an ideal A/B split testing WordPress plugin that can help you create a ton of different versions of images, icons, buttons, content blocks, forms and headlines for testing.

This plugin will run your tests, display the variations to multiple visitors, track the details and show you the best version that can help you generate more conversion rate.


All the plugins mentioned above in this blog post will help you improve the conversion as well as revenue of your WordPress website, without having to write a single piece of code.

Author Bio

Maggie Sawyer is a WordPress Developer by profession and writer by hobby. She works for Markuphq Ltd., a leading psd to wordpress company that provide the best psd to wordpress conversion services to global clients. Connect with her on Google+ and Twitter.