When working on branding, its always good to use script fonts , especially if you want to create a personal feel for your brand.
Script typefaces are based upon the varied and often fluid stroke created by handwriting. They are organized into highly regular formal types similar to cursive writing and looser, more casual scripts.
A majority of formal scripts are based upon the letterforms of seventeenth and eighteenth century prints. The letters in their original form are generated by a quill or metal nib of a pen. Contemporary revivals of formal script faces can be seen in Kuenstler Script and Matthew Carter’s typeface Snell Roundhand. These typefaces are frequently used for invitations and diplomas to effect an elevated and elegant feeling.
Casual scripts show a less formal, more active hand. The strokes may vary in width but often appear to have been created by wet brush rather than a pen nib. They appear in the early twentieth century and with the advent of photocomposition in the early-1950s their number rapidly increased. They were popularly used in advertising in Europe and North America into the 1970s. Examples of casual script types include Brush Script, Kaufmann and Mistral.
This article provides a list of nice Premium Script fonts and will help you get started.
This allows you to focus on your business and creating a cool logo rather than searching for a typeface for hours.
