Pantone chocolate Gift Box

Modeled off of the Pantone color swatches, the shades of chocolate range from white chocolate to milk chocolate to dark chocolate.

The concept was developed by Barcelona-based design agency, BLOCD, who created Chocolate Pantone as a Christmas gift for their customers and friends.

Rather than considering chocolate for its flavor character or its country of origin, the gift box instead focuses on the chocolate’s color.It lets us see the spectrum of milk chocolates, as we consider how our taste preferences might relate to color selection.